WHolesome Sweeteners

We teamed up with motion graphics artist Kevin Carmack from Render Solid to make this info-graphics video. Narrated by Wholesome CEO Nigel Willerton, the piece brings to life the abstract concepts of fair trade and organic farming while highlighting the sweeteners company's global mission in the marketplace. 


Director / Writer: Andrew Baxt

Producers: Andrew Baxt / Peter Hutchens

Motion Graphics Artist: Kevin Carmack

Composer / Sound Mixer: Jeff Curtin

Wholesome Sweeteners, the largest importer of fair trade and organic sweeteners in North America, asked us to create a short film to highlight their fair trade program in Paraguay.  By following a day-in-the-life of a real farmer working the cane fields, we created something personal and intimate, and allowed our client's message to flow organically through the story.


Director / DP: Peter Hutchens

Field Producer / Editor: Andrew Baxt

Post-Producer: Courtney Thompson Hutchens

Additional Cinematography: Nick Midwig