We teamed up with motion graphics artist Kevin Carmack from Render Solid to make this info-graphics video. Narrated by Wholesome CEO Nigel Willerton, the piece brings to life the abstract concepts of fair trade and organic farming while highlighting the sweeteners company's global mission in the marketplace.
Director / Writer: Andrew Baxt
Producers: Andrew Baxt / Peter Hutchens
Motion Graphics Artist: Kevin Carmack
Composer / Sound Mixer: Jeff Curtin
Wholesome Sweeteners, the largest importer of fair trade and organic sweeteners in North America, asked us to create a short film to highlight their fair trade program in Paraguay. By following a day-in-the-life of a real farmer working the cane fields, we created something personal and intimate, and allowed our client's message to flow organically through the story.
Director / DP: Peter Hutchens
Field Producer / Editor: Andrew Baxt
Post-Producer: Courtney Thompson Hutchens
Additional Cinematography: Nick Midwig